Get the eBook
I’m excited this project has moved to fruition, it’s been a long time coming. You can get the eBook below. If you prefer a physical paperback copy, drop into my books.by bookstore.
I’m excited this project has moved to fruition, it’s been a long time coming. You can get the eBook below. If you prefer a physical paperback copy, drop into my books.by bookstore.
The habitual writer knows the desire to write, just as the designer yearns to design. As Joseph Epstein says in his essay on solitude (“Alone Again, Unnaturally”), there is a category of writer who feels “less than fully alive when not writing”. This can be transposed into the world of architecture and design, and I have known many practitioners who felt ‘less than fully alive’ when not in harness, at the drawing board, pencil in hand - either literally or figuratively.
This book teaches how to write about design. It also explains why you should.
Why tell stories about design? Clarity of purpose promotes a clarity of outcome.
Clarity of outcome is of enormous benefit to your creative work. More to the point, and this is where the book gets down and dirty, clarity of outcome is of enormous benefit to your business. Your ability to sustain it, grow it, find new buyers, and keep your existing buyers coming back to you.
That’s what the book is about.
The habitual writer knows the desire to write, just as the designer yearns to design. As Joseph Epstein says in his essay on solitude (“Alone Again, Unnaturally”), there is a category of writer who feels “less than fully alive when not writing”. This can be transposed into the world of architecture and design, and I have known many practitioners who felt ‘less than fully alive’ when not in harness, at the drawing board, pencil in hand - either literally or figuratively.
This book teaches how to write about design. It also explains why you should.
Why tell stories about design? Clarity of purpose promotes a clarity of outcome.
Clarity of outcome is of enormous benefit to your creative work. More to the point, and this is where the book gets down and dirty, clarity of outcome is of enormous benefit to your business. Your ability to sustain it, grow it, find new buyers, and keep your existing buyers coming back to you.
That’s what the book is about.
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