how it works.

“THE MAGIC IS THAT THERE IS NO MAGIC. CREATIVITY IS A SKILL, NOT A TALENT.
IT CAN BE LEARNED. IF WE TRUST OURSELVES, WE CAN DO MORE THAN WE EVER IMAGINED.”

- SETH GODIN, THE PRACTICE

The coaching experience is unique, but also ‘ordinary’. As Godin says, the magic is that there is no magic.

Communication lies at the heart of coaching. Dialogue is not magic either, but it is a key that can unlock creative processes.

This is the core proposition of coaching: start from zero, see and be seen, hear and be heard. Enter into dialogue and expose the hidden corners of your creativity, your approach, your method.

Get it out in the open. Then we make it better, together.