areas of focus.

In ‘The Practice’, business and creativity theorist Seth Godin says that the world is not ready for your completely original conception. Instead, it is important to understand what your efforts ‘rhyme’ with, what ‘génre’ they embody.

What are you working on? What are you trying to achieve? To what génre does it belong - what do your efforts and ideas rhyme with? Below are three typical areas of focus.

Writing

Writing is my first love, despite 27 years spent in the design professions. Writing is a powerful way of distilling creative ideas, and I have built a career out of ‘writing to design’. A writing practice is one of the most valuable habits of the creative professional.

Baumgart Coaching encourages new methods and tools of exploration in this medium.

Design

The design professions thrive on creative problem solving, and again, dialogue lies at the heart of creativity.

Design incorporates product, furniture, object, digital, UX, graphic, print, architecture, interior, landscape, and artisanal craft among many other fields.

Business

The business world is a playground for creativity. Business can be a grind day by day, it is true. But the application of creativity to products and services is a deeply rewarding process.

Baumgart Coaching is a great way to explore business ideas.