Make any mark. Nothing is wrong.
Nobody taught me creativity in architecture school. They taught me to act in the face of uncertainty.
I was given a brief. Nothing more than a loose statement of what the architecture had to be. You started by drawing.
The technique of making a gesture, however humble or inadequate, was the first step in a process of making. You could start anywhere, with any kind of mark.
It was beginning that mattered, not how you begun.
Architecture starts with a fragment of architecture. Poems start with a fragment of poetry. The fragment is not about the subject. It is a piece of the subject.
The Workshop Problem
Workshops and lessons about creativity are like discussions about poetry. They miss the point entirely.
You don't create poetry by talking about poetry. Poetry starts with a fragment of poetry.
Recent neuroscience research supports this intuition. Scientists now understand that associative thinking engages brain regions involved in both semantic and episodic memory, connecting concepts to form ideas, inventions, and artworks.
The brain doesn't learn creativity as a discrete skill. It processes creatively as a fundamental operating mode.
Installing the Creative Operating System
Creativity functions more like an operating system than a skill you acquire. It's a foundational framework that governs how you process information, solve problems, and interact with the world.
Most people want to know the outcome before they start. This is exactly backwards.
I have a saying: start anywhere and just get on with it. Arthur Ashe said it like this: "Start where you are, use what you have, do what you can."
Seth Godin speaks about a practice, a way of acting that has no guarantees but is generous and serves others. Research shows he's right about the commitment to failure being essential to creative work.
The willingness to make marks without justification is to invest in the process. If you can do this, something will emerge that is of value.
Problems as Fertile Territory
When you operate creatively, problems become fertile knots of uncertainty, pregnant with potential.
A problem is just an excuse to act, to begin acting, without fear or conclusiveness. No guarantees.
You see problems as sheer potential. The outcomes can be trusted to emerge, without a plan.
Failure becomes essential. Uncertainty is the clue that you are moving in the right direction, that you are swimming in the right part of the pool.
You fail repeatedly until you reach a conclusion. Every gesture, every mark, every externalized act is a pale reflection of the way it appears in our head, in our intentions.
The first mark will be a failure, and the second less of a failure, and so on until the failed outcome is good enough.
The Ten Minute Installation
Here's how to install this operating system directly.
Do something irrational with a paintbrush and a canvas, and keep going for ten minutes. Don't edit, and don't stop.
Keep the hand moving. Keep the pen moving. It doesn't matter if you repeat the same gesture for ten minutes. Just don't stop.
Let it happen, and then after the ten minutes, accept and consider what has happened. The technique can be transposed to writing, painting, design, anything.
Act first. Consider and edit second.
Studies confirm there's no such thing as writer's block. You solve being unable to write by writing. Anyone can do it.
It only becomes impossible when you tie the writing effort to a preordained or intended outcome.
You Can't Do It Wrong
This is like a principle of mindfulness meditation. Concentrate on the breathing and accept everything is as it should be without the need to mentally push against what is observed.
You don't need to change the situation. It is already acceptable.
You don't have to achieve a certain result. Or any result. The outcome is valid, and has value, regardless of what you can make of it.
Act and accept.
When you remove the possibility of doing it wrong, when you trust the process completely, anything becomes possible.
You begin by beginning. Start anywhere and just get on with it.